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Viral Rise of Liquid Death: Marketing Case Study
Liquid Death has grown astronomically in the last 3 years. We will be diving into what made it so popular, and how you can make it work too

Nikoloz Gachechiladze
Aug 18, 202213 min read
13,096 views
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Short Videos | Breakdown of the Mechanism, Hooks, and Addiction
Effects of short videos on our brain.
Looking into why they are so addictive and irresistible.
Overviewing dopamine response.

Nikoloz Gachechiladze
Jun 3, 202214 min read
277 views
1 comment


Influencer Marketing of Renaissance
Intro The word "influencer" might be new, but the concept of influencer marketing might be older than Rome. How did people in the age of...

Nikoloz Gachechiladze
Feb 21, 20226 min read
9,439 views
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How Tai Lopez broke YouTube
YouTube ads... This is a subject that can either trigger or be totally irrelevant and unrelatable to you. If you belong to the latter...

Nikoloz Gachechiladze
Feb 11, 20193 min read
103 views
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Everything you need to know about Segmentation.
The writing below is a segment from my research on the use of Pinterest for improved brand performance. Please feel free to contact me...

Nikoloz Gachechiladze
Nov 26, 20188 min read
86 views
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