Updated: Apr 29, 2022
This is a subject that can either trigger or be totally irrelevant and unrelatable to you.
If you belong to the latter group, well you're probably using an ad block, but if you, like me, don't use the adblock, or would like things to work properly, what in the spinning world is wrong with YouTube?
To be clear, I am talking about the banner ads that pop up in the most inappropriate times, tell me if you can relate:
Right about when your beat is going to drop at the gym you hear the ad for the Datacamp or even worse; you want to turn on that kickass song at the party and there he is, Tai Lopez, "Here in My Garage."
You might be thinking that YouTube gives people option to mark an ad as irrelevant, inappropriate, like or dislike it, but guess what, It's a scam and you don't get a Cadillac.
Here I present to you my experience with the best and the worst, the man, the myth the legend, Tai Lopez.
This is how I got 8 of his ads in an hour while trying to listen to my playlist.
As you can see there are only 6 screenshots above, where did the other 2 go?
Sorry to disappoint, but no dark magic involved, just some really dark coffee.
It was around noon when I got the first ad, and as every law abiding online dweller, I marked it as irrelevant, then came the second ad. at that point I decided I should probably document my journey.
By the time I got the fourth ad I realized that I am being retargeted with technically a different ad but from the same source, and that is how he bypasses the issue with irrelevance.
Feeling like I'm going deeper into the Matrix, I started marking the ads as inappropriate and disliking them frantically, with the hope that there will be a light at the end of the tunnel, but nope, no light found.
But where did I go wrong? Maybe it was that one time when I clicked on his Ted talk, but that was years ago, before everyone realized what was going on, maybe his funnels go deep, that deep, and if so NSA has a new potential recruit.
Anyways, by the time I got to the 7th ad I transitioned into a new stage of grief, from denial to acceptance.
Tai Lopez is so good at retargeting that he uses all responses in his "favor", it does't matter if you could choose to submit that the an ad is godly or evil manifest, if you choose you loose. How does he do it is a great question, or is YouTube algorithm just messed up...
One caveat however, is it worth it?
Yes we have all heard of him by now, but does being an online meme really bring that much benefit, or where did the first rule of marketing, RELEVANCE go?
Doesn't his conversion significantly diminish at a certain point?
I guess these are the questions we would need to hear answers from and preferably from someone that knows the math, and not Walter White, so what should YouTube do, in the words of Drax the Destroyer, "I give you one better" what should you do?
My advice, don't even try to get rid of him, because he will come back like a beardless version of Leonidas bashing on your shield and you will be feeling like the confused Xerxes, with only option left to either pierce your eyebrows or install the adblock.
Thanks for taking time and don't forget the article is about Tai Lopez so lets hope it doesn't get on his radar and he won't target "similar audience" in Google ads or we are all screwed.