Nikoloz GachechiladzeAug 18, 202213 min readViral Rise of Liquid Death: Marketing Case StudyLiquid Death has grown astronomically in the last 3 years. We will be diving into what made it so popular, and how you can make it work too
Nikoloz GachechiladzeJun 3, 202214 min readShort Videos | Breakdown of the Mechanism, Hooks, and AddictionEffects of short videos on our brain. Looking into why they are so addictive and irresistible. Overviewing dopamine response.
Nikoloz GachechiladzeFeb 21, 20226 min readInfluencer Marketing of Renaissance Intro The word "influencer" might be new, but the concept of influencer marketing might be older than Rome. How did people in the age of...
Nikoloz GachechiladzeMar 25, 20195 min readVoice Marketing Intro, or how not to be an Echo in the age of an Echo. For everyone in the marketing world, Voice marketing has become the buzzword of 2018-2019. Companies are pumping in money like Hummer...