Conceptual Discussions

Viral Rise of Liquid Death: Marketing Case Study

Liquid Death has grown astronomically in the last 3 years. We will be diving into what made it so popular, and how you can make it work too

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Short Videos | Breakdown of the Mechanism, Hooks, and Addiction

Effects of short videos on our brain. Looking into why they are so addictive and irresistible. Overviewing dopamine response.

Influencer Marketing of Renaissance

Intro The word "influencer" might be new, but the concept of influencer marketing might be older than Rome. How did people in the age of...

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Voice Marketing Intro, or how not to be an Echo in the age of an Echo.

For everyone in the marketing world, Voice marketing has become the buzzword of 2018-2019. Companies are pumping in money like Hummer...