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Nikoloz Gachechiladze
Aug 18, 202213 min read
Viral Rise of Liquid Death: Marketing Case Study
Liquid Death has grown astronomically in the last 3 years. We will be diving into what made it so popular, and how you can make it work too
12,993 views0 comments


Nikoloz Gachechiladze
Jun 3, 202214 min read
Short Videos | Breakdown of the Mechanism, Hooks, and Addiction
Effects of short videos on our brain.
Looking into why they are so addictive and irresistible.
Overviewing dopamine response.
263 views1 comment


Nikoloz Gachechiladze
Feb 21, 20226 min read
Influencer Marketing of Renaissance
Intro The word "influencer" might be new, but the concept of influencer marketing might be older than Rome. How did people in the age of...
9,434 views0 comments

Nikoloz Gachechiladze
Mar 25, 20195 min read
Voice Marketing Intro, or how not to be an Echo in the age of an Echo.
For everyone in the marketing world, Voice marketing has become the buzzword of 2018-2019. Companies are pumping in money like Hummer...
80 views0 comments
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